Sir James Dyson is on a mission to tick as many boxes as possible with the hetero male demographic.
He starts out well, bolting the "world's fastest motor" to a gun-shaped instrument of cleanliness. The product pages advertise 10 minutes of "high constant suction," and the top model is named the Animal, but the fact is it's still a vacuum cleaner.
The motor is a direct descendant of the one found in the Airblade ,...
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