color palette

It's called rebranding, and by golly, Dell needs to do it.

Once the world's top PC maker, it's ceded market share to the likes of HP and Acer and earned a reputation for bland designs and subpar customer service.

When done right, a science fiction or fantasy film will leave audiences with a prescient glimpse into our actual gadget future.

Remember the heady pre-iPhone, pre-Pureness days of 2002 when you first saw Minority Report?

Not enough variety in your Zune HD color palette?

How about a friendly dab of magenta and purple to mix up the proceedings?