dvrs

Well, Sony is a little late to the party on this one, two days behind Panasonic announcing six new BDXL-writing DVRs.

It's been said that in the age of DVRs (or PVRs), product placement is replacing commercials as a form of advertising.

Last night's "Modern Family" went overboard on that on Wednesday, being a 22 minute advertisement (30 minutes minus the "real" ads) for the iPad.

After 18 months of boredom, die-hards from coast to coast ditched their friends, upgraded their DVRs and got ready for an awesome 2008 Fall season.

What they got instead was...