foothold

The Bluetooth Special Interest Group (aka Bluetooth SIG) has some fairly grand plans for the future of its wireless technology, and it's now recruited some big players to help get it there.

Fighting for its foothold in India's growing movie market, Warner Bros. has threatened to sue anybody planning to remake "The Curious Case of Benjamin Button" without its permission.

Microsoft's approach to the "long view" in expansive ventures such as Xbox was the right strategy, according to a new report.

The staff at Redmond's Directions on Microsoft maintains that with Xbox, the software giant sustained breathtaking losses, but gained a foothold in the market.

"Microsoft has always taken the long view. It routinely invests billions of dollars in expansive ventures such as Xbox, MSN, and Dynamics with an eye to far-off opportunities and threats.

Once engaged, it very rarely retreats.