Movies only take advantage of two of our five primary senses, with no element of taste, touch, or smell. Smells seem like the most feasible of the three.
It really is a shame Steve Jobs died at 56 because this is exactly the type of mind-expanding thing I could see him trying on a whim in his 70s or 80s when he entered his sagely wizard period.
It might work best for home entertainment at first, but who knows: it could give people a reason to go to theaters again.
Smell design would become its own industry. There’d be an Oscar for it.
