infomercial

Matthew Lesko first launched a consulting career educating Fortune 500 executives on how to take advantage of little-known government programs.

I must confess I am a huge fan of the infomercial. And by "the infomercial," I mean infomercials as a genre, and not just the Slap Chop's.

They are a true piece of Americana -- advertising as entertainment. I very rarely see commercials anymore, as I record virtually everything I watch on DVR and skip 'em.

But a good infomercial?

Infomercial pitchman Billy Mays died at his Tampa, Florida, home Sunday morning, authorities told CNN.

Television pitchman Billy Mays — who built his fame by appearing on commercials and infomercials promoting household products and gadgets — died Sunday, MyFOXTampa.com reports.

Obama's 30-minute primetime infomercial was seen by 33.6 million viewers across seven networks -- including CBS, NBC, Fox, Univision, MSNBC, BET and TV One.