watched program

Despite its woes, Idol remains the most-watched program on television. But perhaps more importantly than audience size, at least to advertisers, is that the median age of an Idol viewer is 44 years old, he points out.

When more than half of your viewers are under 44, advertisers pay for that.

HBO's second-season premiere of True Blood earned a series record, making it the most-watched program on the network since The Sopranos finale two years ago.

Hollywood Reporter- HBO's second season premiere of "True Blood" earned a series record-setting 3.7 million viewers, making it was the most-watched program on the network since "The Sopranos" finale two years ago.