Switched On: Tabula rasa

Courtesy Engadget  Sat, 01/30/2010 - 16:15

Each week Ross Rubin contributes Switched On , a column about consumer technology.

When Apple introduced the iPod in 2001 -- some 250 million units ago, as Steve Jobs noted -- it began with a laser-like focus on digital music.

Swap out a hard drive and FireWire port for a cassette collection, and the product was clearly the reinvention of the Walkman.

The first Switched On in 2004 pondered the iPod photo as a...

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